Wix Freaks, a digital agency specializing in Web development and business automation, approached me to redesign their website and implement complex animations using Wix Studio. As a UI/UX designer and Wix Studio developer, I was tasked with creating a visually striking and highly interactive website that would showcase their expertise in their services.

The main objectives for the Wix Freaks website redesign were:

Create a modern, visually appealing design that reflects their brand identity

Implement complex animations to demonstrate their technical capabilities

Improve user engagement and navigation

Optimize the website for mobile devices

I began by creating a sitemap and content flow and low-fidelity mockups in Figma, focusing on the overall structure and user flow. After that I started aligning and documenting the design system and feedback sessions with the Wix Freaks team, we settled on a design direction that emphasized dev focused typography, ample white space, and strategic use of the brand colors explored during creation of design system.

The final design featured:

A dynamic hero section with a rotating 3D dev coin, demonstrating a visual and playful aspect related to technical development expertise.

An interactive portfolio showcase

Animated infographics to highlight key services and statistics

With the approved designs, I moved on to developing the website and its animations in Wix Studio.

Some of the complex animations I created included:

Smooth Scrolling of the website

Pitch page blur in out text effect

Reverse directional horizontal testimonials scrolling

Interactive hover effects on portfolio items

A custom loading animation using Jitter