Tessarakt is a leading experiential marketing agency based in Bangalore, India, known for creating immersive brand activations and events. https://www.tessarakt.com/

Our collaboration focused on reimagining their digital presence through a modern, 3D-driven website experience. The challenge was to balance storytelling and interactivity crafting something visually magical yet refined and relevant to their brand. We set out to create a site that reflects the creative ethos without going overboard on effects, ensuring it remained accessible, fast, and intuitive for users.

Creative Direction & Interaction Design

Visual Storytelling & User Flow Architecture

UI Design & Component System

Animation Planning

The 3D development and buildout were executed in collaboration with my team mates at Visual Identity Studio

Balancing Magic with Maturity We wanted to infuse the brand with cinematic flair but keep the tone professional and grounded.

Performance & Compatibility Ensuring the 3D interactions ran smoothly across a wide range of devices.

Clarity in Navigation Designing an unconventional layout while ensuring users could intuitively explore the site.

Content Structure Reorganizing the company’s diverse portfolio and services into a more modular and scalable web system.

This project reinforced the idea that experiential design doesn’t need to shout to be impactful. Through elegant motion, thoughtful layout, and narrative layering, it delivered a digital experience that feels alive yet entirely professional.