Swarovski Website Design

Overview I collaborated as part of the design team on the Swarovski global website, a luxury e-commerce platform that brings the brand’s iconic crystal collections to life. The site serves as a digital flagship store, showcasing jewelry, home décor, and accessories while staying true to Swarovski’s 125+ year heritage of craftsmanship and innovation.

My Role As one of the website designers, I worked alongside a multidisciplinary team to:

Contribute to UI/UX design decisions that balanced luxury aesthetics with seamless navigation for a global audience.

Develop layouts and components within Wix Studio, ensuring brand consistency while adapting to different product categories and seasonal campaigns.

Collaborate on responsive design so the experience feels equally premium across desktop, tablet, and mobile.

Support e-commerce functionality integration, making sure the shopping journey—from product discovery to checkout—felt effortless and polished.

Helped refine visual storytelling across product pages, blending bold photography with elegant typography.

Collaborated with developers and brand stakeholders to align design execution with Swarovski’s global marketing strategy.

Focused on accessibility and usability, ensuring the site met both aesthetic and functional standards for an international customer base.

Impact The Swarovski website delivers an elevated digital shopping experience that reflects the brand’s prestige. The design work I contributed to supports:

Stronger brand consistency across markets.

Increased customer engagement through intuitive browsing and curated product displays.

A seamless, luxury-level user journey that enhances Swarovski’s online presence.