Personal Trainer website for Bobby Maximus

What I built I designed and developed a bold, unapologetically honest website for Bobby Maximus—a mindset‑and‑training guru who blends raw motivation with practical workouts. The aim? To capture his unique voice: gritty, empowering, and results‑driven.

Lead designer & developer: I mapped out the site structure, designed layouts, handled copy placement, and integrated key elements like subscription forms and program directories.

Tone & messaging: I embraced Bobby’s raw, no‑excuses energy—phrases like “No more f@*%ing excuses” and “Your starting point and ultimate goal are irrelevant” stay front and center, and feel like something he’d say in person. Bobby Maximus

Sections built:

Keeping the attitude intact: It needed to feel locker-room real—but still look clean and navigable. I leaned into high-contrast visuals, bold headings, raw language, and strong CTAs to preserve that edge.

Guiding chaos with clarity: With so many offerings, the site structure is intentionally straightforward—services, programs, blog, and a single app-focused hub—to keep people focused instead of overwhelmed.

Authentic, punchy introduction: Visitors immediately get Bobby’s voice and his commitment: no fluff, just action.

Easy access to transformation: Whether someone wants to download a free plan, join the Ladder app, read an article, or book a talk—they find what they came for fast.

Motivation that converts: The language and layout feel like a rallying cry—inviting people in, not selling to them.