Client: Theory 88

Scope of Work: Strategy, Brand

Location: LA

Natasha Glatz—Tash to all—landed in LA with a vision: a hair salon that doubles as your favorite hangout slash lounge. The place you go to because she has exactly what you need and everything you want. And if we’re being honest—which is truly what lies at the heart of Theory 88—we all need and crave environments that provide us with a reprieve, an exhalation. Nothing is needed of you here. Let your shoulders, and your hair, down.

"We support the client's vision as both a professional and empathetic action. Beauty is a full-body easiness. A relaxing into the slopes and valleys of a familiar anatomy. Ours, and ours alone. Being seen in the way that society asks us to show up as is not something we’re interested in. Rather, we place value on seeing a self-confident woman leaning into her look, and like to think it’s these - sometimes - forgotten pieces of oneself that we give back."