LAKA

Client: LAKA

Scope of Work: Strategy, Brand, Packaging, Social

Location: Kauai

What I love about LAKA is, that in each of its phases, you can see Liz, the founder. Womanhood, motherhood, adulthood - the circumference of the brand and business postulates the very mantra she’s always lived by - “Eat the Earth”.

LAKA’s offerings: a vinegar, adaptogenic nut butters, Kauai honey, and a custom blend of ceremonial-grade matcha, decorate the pantries of many an island dweller, and mainlander; women, and mothers, centering rituals and habits around a brand that believes in the simplicity of being well. I’ve known Liz for close to a decade now (back when she was still in her grinding-adaptogenic-nut-butters-in-a-small-Kauai-kitchen-post-college era), and the stars finally aligned in bringing us together to work on what this next iteration of the brand would look like. Guiding the brand through an identity refresh, and strategically reimagining LAKA’s packaging ecosystem, I wanted raw textures offset by striking patterns. Skin and sand and shells. At once playing with containment and play - that which is man made, and grown.