FRTIL

Client: FRTIL

Scope of Work: Strategy, Brand, Packaging, Social

Location: Malibu

Meghan and Cooper Mugg wanted a brand that wasn’t going to be one of the many you reach for in your supplement cabinet - because therein lies the problem. People following wellness routines based on impulse purchases and trends without fully understanding their own nutrigenomics is something Meghan identified in her own clients whilst working as a clinical nutritionist. FRTIL’s initial product line, and subsequent launches, are designed to build upon the wisdom and biological foundations inherent in each of us. To streamline, rediscover, and maintain a natural state of vitality through the replenishment of raw nutrients for both men and women.

FRTIL’s narrative evokes a strong connection to the “Whole Earth''; rigorously sourcing whole food ingredients from raw environments such as New Zealand, Alaska, and beyond; remaining deeply connected to the fertile grasslands, abundant oceans, and wild animals that offer these nutrient dense, nourishing fundamentals of health. Reflective of the founders Meghan and Cooper Mugg, the FRTIL approach emulates the parallels in what they’ve learned as parents: a mindset they strive to carry into their roles as business owners navigating the industry of being well. With the deterioration of soils, oceans, and water systems comes a need for intentional mineral repletion and nourishment. FRTIL’s line of products is intended to fill the nutritional gaps to create a baseline state that is able to sustain health from within.