SBI | Promotional Video by Samuel LeeSBI | Promotional Video by Samuel Lee

SBI | Promotional Video

Samuel Lee

Samuel Lee

The Brief

Commissioned by Strategic Building Innovation (SBI) to produce a promotional video introducing their AI-driven carbon measurement platform. Shifting away from a traditional vector-based explainer, the project adopts a fast-paced, hybrid editing style that blends live-action and stock footage with bold, popping kinetic typography. The primary objective was to deliver a high-energy corporate overview, utilising heavy editing work and rhythmic text overlays to keep the technical sustainability messaging engaging from start to finish.
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Posted Jun 16, 2026

Commissioned by Strategic Building Innovation (SBI) to produce a promotional video introducing their AI-driven carbon measurement platform.