Agency: KR8V STUDIO Brand Positioning & Strategy: Sana Tariq (Me) 🙋🏼‍♀️ Copywriting: Sana Tariq (Me) 🙋🏼‍♀️ Creative Director: Sarmad Hashmi Packaging Illustration: Tehreem Zafar Client: OVIO

OVIO is a premium, ethically sourced food brand brought to life through a comprehensive brand transformation spanning strategy, visual identity, packaging design, and digital content systems. OVIO speaks with warmth, playfulness, and a dash of wit—inviting everyone to the table while hinting at a premium, crafted experience. Our voice is lively and conversational, never stiff or overly formal. We celebrate local flavour and ethical sourcing, making every interaction feel joyful, inclusive, and a little bit special. We’re here for the flavour seekers, the creative cooks, and anyone who believes great taste should come with a smile.

To translate this ethos onto store shelves and screens, we built a complete strategic and visual ecosystem starting with OVIO’s Golden Circle, positioning, brand tagline, and subline. The visual language is anchored by wild, expressive illustrations that stand out against traditional gourmet brands, paired with lively packaging copy and unexpected microcopy hidden throughout the unboxing experience. Supported by flexible social media templates, the entire identity creates a cohesive, joyful brand experience that invites food lovers in at every touchpoint.