Modern adulthood feels like one long, non-stop to-do list. We were brought in to break that cycle.

We started by naming the brand SUNDAYS, creating a name that acts as a permission slip to slow down. From that first idea to the final product, KR8V STUDIO built the brand's entire identity from the ground up. We wanted to build a sanctuary, not just a bakery.

Our goal was to bridge the gap between high-end quality and real, honest fun. We believe you should be able to enjoy the best ingredients without any of the stuffiness. As the creative leads and brand guardians, we developed a cohesive world where premium design meets a relaxed, joyful lifestyle.

Our work covered the entire journey of the brand:

Brand Strategy: Defining the soul of the business and the "Presence Over Perfection" mission.

Visual Identity: Everything from the logo and typography to the packaging and retail look.

Launch & Growth: Managing the PR, social media, and local strategy to make sure the brand hit the market with real impact, not just noise.

We didn't just design a brand. We created a way for people to stop performing, put their phones down, and just enjoy the moment. SUNDAYS isn't just about dessert; it’s about taking back your time.

Services: Brand Strategy, Visual Identity, Packaging & Retail Design, Creative Direction, Digital Strategy, Launch Execution, PR & Influencer Management, Local SEO.

Creative Director: Sarmad Hashmi Brand Strategy: Sana Tariq Creative Manager: Sarmad Hashmi / Sana Tariq/ Stephanie Fernandes Copywriting: Sana Tariq Photography: Camerawala (Kumail) Eid Packaging Illustration: Tehreem Zafar

Location: Pakistan & Worldwide Client: SUNDAYS BAKESHOP