Design and Direction for a Global Music Album Launch Campaign
Edesiri Ukiri
“Colours and Sounds" is two-time Grammy nominee Niniola's second studio album. From design to photography, I played a critical role in visualising the album and driving its global ad campaign. I photographed and designed the official album art and created OOH branding for bus vinyls and billboards displayed in Lagos, Times Square New York, Johannesburg and Paris.
I also created several digital ad banners, motion graphics, branded merch and more. Designing for multiple social media and music streaming platforms required adherance to strict design guidelines. This project builds upon my previous collaborations with Niniola.
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Posted Sep 12, 2023
Role: Photographer, Art Director. I helped visualise the album and drive its global launch campaign; billboards in Times Square NY, Johannesburg and Lagos.
