Design and Direction for a Global Music Album Launch Campaign

Edesiri Ukiri

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Art Director

Creative Director

Photographer

Adobe Illustrator

Adobe Photoshop

Capture One

“Colours and Sounds" is two-time Grammy nominee Niniola's second studio album. From design to photography, I played a critical role in visualising the album and driving its global ad campaign. I photographed and designed the official album art and created OOH branding for bus vinyls and billboards displayed in Lagos, Times Square New York, Johannesburg and Paris.
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I also created several digital ad banners, motion graphics, branded merch and more. Designing for multiple social media and music streaming platforms required adherance to strict design guidelines. This project builds upon my previous collaborations with Niniola.
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Posted Sep 12, 2023

Role: Photographer, Art Director. I helped visualise the album and drive its global launch campaign; billboards in Times Square NY, Johannesburg and Lagos.

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Art Director

Creative Director

Photographer

Adobe Illustrator

Adobe Photoshop

Capture One

Edesiri Ukiri

Creative Strategist crafting 🚀 brand experiences

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