Absolutely thrilled to share the exciting collaboration that took center stage in the heart of Times Square, New York! Teaming up with Spotify, we embarked on a journey to craft a dazzling billboard ad featuring the incredibly talented Nigerian singer-songwriter, Niniola Apata.

As a creative force behind this project, my role extended into the realms of creative direction, art direction and photography. Picture this: a vibrant billboard capturing the essence of Niniola in a bold and captivating portrait. This was much about curating an experience that resonates with the energy and passion Niniola brings to her music as it was about showcasing an artist.

From a technical standpoint, I delved into the intricacies of photography to ensure that every nuance of Niniola's personality shone through in the final image. The lighting, composition, color palette even down to the costume, the illustrations and patterns were meticulously chosen to create a visual masterpiece that would command attention amidst the bustling lights of Times Square.

Collaborating with Spotify on this endeavor was an absolute joy. Their commitment to amplifying the voices of incredible artists remains impeccable. I am glad I contributed to the vibrant tapestry of Times Square, a place where creativity and culture intersect on a global scale. I dare say it was a testament to the power of music, art, design and collaboration.