Grab Their Attention
Mahmoud Mostafa
Copywriter
AI Copywriter
Email Newsletter Writer
Grammarly
MailChimp
Microsoft Word
Why is this important?
RETENTION
Retention is a vital part in copywriting.
Since the attention span of people is getting shorter and shorter, it's important to grab their attention in just a few seconds.
You do this with a HOOK
A great hook determines whether people will read your copy or not, no matter how good it is.
Always remember that statement ^^^
What makes a hook great?
-Make the hook personal
-Keep it short
-Make them curious
-Give them a solution to a problem
And by that, you'll have their undivided attention.
