The Languages of Copywriting
Mahmoud Mostafa
Like this project
Posted Feb 9, 2024
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." -Nelson Mandela
There are many languages in copywriting 🤝
Most copywriters fail to use these and they wonder why they don’t get results 🚨
Today I will talk about how to implement these languages into your copy 👌
Sensory
Sensory language is the vision of something.
An example is "Imagine how impressed your friends will be when you get your six-pack."
2. Kinetic
Kinetic language is making them feel a certain way.
An example is "Imagine you're travelling all over the world and having whatever you want."
3. Auditory
Auditory language is part of dialogue like, "Hey Jacob you have been doing really well, I'm going to give you a raise."
4. Olfactory
Is the language of smell, this is when you make the reader imagine smelling.
This can be used on fragrances, candles, etc...
5. Gustatory
This is the language of taste,
which can be used in your copy like "Imagine yourself tasting these $100 steaks."
You have to tap into your clients' emotions, in order for you to drive them into taking action.