The Psychology of E-mail Copywriting

A big part of email copywriting is knowing the reader’s thoughts 💭

I can’t tell you what there thinking because each newsletter is different and you need experience 💯

But I can tell you what to look for so you can pick up on their interests 👍

Identify your audience challenges and address them in your E-mails. This is a great way of bonding with your audience.

2. Create an emotional connection

Tap into emotions that resonate with your audience. Craft your E-mails with joy, nostalgia, and motivation.

3. Use social proof

Social proof is everything. Incorporate testimonials, success stories, and reviews to build trust and credibility.

4. Use FOMO

Everyone hates missing out on important things. Triggering FOMO with limited deals and exclusive deals will compel them to take action.