Sync Completed Projects from Airtable to Webflow to Boost SEO
Scott Hoek
The client wanted an easy way to improve their website's SEO, so I suggested utilizing their myriad projects in a similar manner to blog posts or landing pages.
The client already stored their project information in Airtable, so we added fields for them to add titles & descriptions, and now each project is synced to their website as a landing page. I trained the client in writing SEO rich content, and these new portfolio pages has resulted in a noticeable increase in their page rankings.
The added fields in Airtable for project content
I used Webflow to built an interactive portfolio so the client's potential customer can search through their past work and find a project similar to their own.
I used Webflow to design a project page to display the SEO-rich content from the project and suggest more videos for the customer to watch.
As an added AI-flavored bonus, I created an automation that uses Open AI's APIs to create variations on the posts written by their team for different social media platforms.
You can see the complete website I designed at unnamedfilms.com/weddings.
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Posted Mar 29, 2024
Automated a sync between Airtable and Webflow to automatically publish new portfolio items, and coached client on using this to benefit SEO.
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