Tabuu Coffee - Creating a decaf coffee revolution

This is a portfolio project for a simulated design brief. Tabuu Coffee, a coffee brand looking to revolutionize the decaf coffee space, needed a full brand identity to be used across both digital and physical media. The makers of Tabuu believe it is a flavorful rebellion against the misconception that decaf can't be delicious. With a name derived from the Somali word for taboo, Tabuu is on a mission to break the stigma surrounding decaf coffee with premium beans sourced from Ethiopia.

The goal of this brand identity was to create something that stood out among all other coffee brands, something unique to represent their unique take on decaf coffee. The brand I created represents something that is both forbidden and mysterious as well as colorful and energetic. The colors are bold but earthy, giving Tabuu a brand that stands out and still ties in to those natural flavors and earthy tones which is important to the company.

I included a few mockups to bring the brand to life and show the client how this logo can be used both in digital format and on print products such as packaging. The green background with yellow branding will stand out amongst the sea of brown and orange tones found in coffee aisles.