About

Conduit is a conceptual wellness brand that promotes positive mental health through 360 environments created in 3D. Acting as an escape for everyday stress, Conduit becomes a portal to relaxing environments.

Objective:

Create a brand that communicates relaxation, prestige and wellness through cohesive branding and touchpoints such as digital and print.

Deliverables:

Logo

Brand Guidelines

360 3D Environments

Print ready Posters

Branded Slidedeck Presentation

Moodboard

Logo

The archway represents the doorway to enter into the 360 3D environment. The archway shows dimension by utilizing depth to describe the immersive 3D environments. Finally, the steps represent stepping into a new space and also taking steps to alleviate stressful symptoms of burnout.

Brand Guidelines

360 Environments

The main deliverable to this project is a set of immersive 360 environments. These scenes include a desert at sunset, a forest scene during the day and a breach at night. Each scene was created in Blender and hosted on Mememto360.

Posters

Posters become the main way for the public to interact with the 360 environments. Utilizing QR codes enables access to anyone with a smartphone to experience stepping into a new world created in 3D. These posters would be placed in high-traffic areas that encourage the user to avoid escaping into social media or other apps that promote feelings of reduced self-worth and comparison to others. All mockups were created in Adobe Photoshop and the posters were created in Adobe Illustrator. Landscape renders were created in Blender.

Wayfinding

This interactive poster is for those who escape into their phone to avoid the stressors of everyday life. The poster is reflective and shows the user on their phone and then calls them out for escaping into their phone. The "Follow Me" is a multipurpose CTA that invites the viewer to scan the QR code or follow the direction of the sign towards a poster. This deliverable was originally photographed with my DSLR and then used Blender to composite the 3D material and reflection of the sky into the edited image.