A supplement brand would have its first launch, and it wanted to promote its brand before the launch so it could generate more sales. The challenge was creating 6 weeks of content before the launch date without a product shot because they hadn’t done it.

I decided to do thorough research on how similar brands did their pre-launch—then made content pillars that would work for the supplement brand. From that, I started to make a content calendar, image references (because they have their graphic designer to do the graphics), and captions.

A 6 weeks' worth of content calendar with captions ready to be posted when the graphics are ready. Plus other content ideas that they can use later on.