TYGR Sushi is a restaurant that serves Japanese fusion dishes. When the pandemic happened, like everything else in Bali, they suffered significant losses due to the travel ban, as few tourists had left until now. They stopped posting on their Instagram in December 2020 so their online presence had decreased. They will open their third branch in Canggu so they need to build their online presence back and get more cash flow during the pandemic.

I made a long-term achievable and consistent strategy to start. As there are not many foreigners or tourists left in Bali, I am targeting the most population left in Bali which is locals and Russians. Not only planning and strategizing for online marketing, but I also did competitive research as there are more and more Asian / Japanese fusion restaurants nearby. I made clear marketing and brand guidelines so TYGR Sushi can always differentiate itself from its competitors. Based on the guidelines, I made three months plan for both online and offline marketing, including the new opening. I reviewed all their feedback from Google reviews to see which can be developed more, and based on my analysis it’s their service at the restaurant and response time on the digital platform. I also do some graphics, photography, videography, and animation for their content to complete their needs.