Bloom and Brew is a whole-food cafe and cocktail bar in Goa, India. They are looking for someone to help them build a digital strategy to build their online presence, market themselves, and boost sales when they open.

On this project, I worked together with my friend. We made a whole marketing strategy deck that includes online and offline marketing. We researched more about their target market and made a customer persona based on that. We also do competitor research to understand what they offer and what are our unique selling points.

A complete marketing strategy deck that includes:

Business Overview

Customer Persona

Positioning and Differentiation

Digital Guidelines (Instagram post content pillars, captions, message, highlights, bio, hashtags, story)

Ads

Campaign Ideas

Others (Partnering up with delivery services)

Marketing Timeline