Custom Kajabi Design & Development for Christine Lashley

Christine Lashley is a working studio and plein-air painter who teaches oil, watercolor, and gouache to students worldwide. She wanted an online home as refined as her paintings — a place to sell self-paced courses, run a growing membership library, and host live Zoom classes, all while keeping the personal, direct-to-student feel she's known for. My role was to design and custom-develop the entire experience natively in Kajabi.

Fine art lives or dies on presentation. A painter of Christine's caliber couldn't be represented by a generic course template — the site itself had to feel like a gallery: elegant, warm, and gallery-quiet, letting the work breathe. At the same time, it had to do real commercial work: sell one-time courses, drive a monthly membership, and clearly guide students between two ways to learn without confusion. And Christine runs everything herself, so it all had to be easy for her to manage day to day.

This is exactly my niche: fully custom design and development, built entirely in Kajabi — no templates. I designed a refined, editorial aesthetic around her paintings — soft cream and sage tones, classic serif typography, and generous space that treats each piece like a framed work — then hand-coded the whole thing into Kajabi so it looks like a bespoke fine-art brand while running 100% on the platform.

A cinematic homepage that opens with her work and a clear "learn to paint from her easel" invitation.

A "Pick Your Path" system that cleanly presents the two offers — Self-Paced Courses (own them forever) and The Library (an ever-growing monthly membership) — so students self-select with no friction.

A membership library experience organized into focus collections, with live Zoom demos, replays, and critique options.

A "My Approach" story page, an about/honors page, and supporting pages — all in one cohesive, elegant system.

Every custom section sits behind Kajabi's native editor, so Christine can add new demos, courses, and images herself without touching code — critical for someone who publishes new content monthly. The entire build is fully responsive and mobile-optimized, with the imagery and typography tuned to feel premium on every screen.

Christine Lashley's platform launched as a warm, gallery-grade home for her teaching — one that sells courses and memberships while feeling nothing like a typical course site. It's another example of what I do best: taking a distinctive brand and proving that Kajabi can deliver true custom design and development, tailored down to the last detail.