The Embody Lab — Somatics Hub on Kajabi & Shopify

Overview The Embody Lab is a world-leading hub for embodied learning — somatic certificate programs, professional education courses, and master classes from top teachers in somatics, trauma, and embodied wisdom, serving students around the globe. I'm their ongoing design and development partner, managing the entire learning experience across both their Kajabi LMS and Shopify storefront.

The challenge A catalog this large — dozens of courses, certificate tracks, and master classes, sold to a worldwide audience — created two problems. The buying experience was spread across two platforms that didn't talk to each other cleanly, and every new course launch, funnel, and landing page had to look and feel premium while staying easy for students to navigate. They needed a partner who could handle both the design polish and the technical plumbing, not one or the other.

What I do I manage the platform end to end: designing and building sales funnels, launching new courses and certificate programs, creating high-converting landing pages, and refreshing the brand and visual identity as the business grows (most recently rebuilding their storefront and updating their palette, mocked up in design first for sign-off). Every page is tuned to feel cohesive and premium across desktop, tablet, and mobile.

The technical piece The centerpiece is a custom Kajabi↔Shopify integration: students check out on Shopify, and a custom connection automatically grants them access to the right course or certificate in Kajabi — no manual enrollment, no gap between purchase and access. When edge cases surface (a mistyped email, a missed grant), the system is built to catch and re-run them so no student is left locked out of what they paid for. It gives the team Shopify's commerce strength with Kajabi's course delivery, working as one seamless experience.

The partnership What started as a single sales-funnel build has grown into a multi-year, near full-time partnership — a reflection of the trust that comes from consistent, reliable work. I keep the entire ecosystem running smoothly so The Embody Lab can focus on what they do best: teaching.