Custom Kajabi Design & Development for The Bankable Program

The Bankable Program, created by Anthony Parker, is a financial education platform built specifically for athletes — teaching the financial planning and accounting fundamentals that protect and grow their earnings. Anthony came to me with the vision and the expertise, but not the course, the content, or the platform. This became one of my most complete done-for-you engagements: I created the entire program from the ground up — course, video lessons, and platform — and built it natively in Kajabi.

Athletes often earn significant money early and fast, but rarely get taught how to manage it — and the consequences show up later as avoidable financial trouble. The Bankable Program set out to change that with clear, trustworthy financial and accounting education tailored to an athlete's world.

The challenge was twofold. First, the subject matter is serious — money, planning, accounting — so the platform had to feel credible and premium, the kind of financial brand a professional athlete (and their circle) would trust. Second, Anthony didn't just need a website: he needed the actual course built, filmed, and packaged. This called for far more than a typical Kajabi build.

This project brought together the two things I do best — fully custom design and development in Kajabi — plus complete content production. Nothing here was templated or off-the-shelf; every part of the experience, from the video lessons to the last line of custom code, was created for The Bankable Program.

I designed the entire brand experience around trust and clarity: a clean, premium, high-credibility feel that treats athletes as the serious investors they are, with a straightforward path from landing on the site to enrolling and starting the program. Then I hand-built it into Kajabi so it runs entirely on the platform while looking like a bespoke financial brand, not a course template.

This was end-to-end, front to back:

Full course creation — I structured the entire curriculum, modules, and lessons from scratch, translating Anthony's expertise into a clear, teachable program.

Complete video production — I produced all of the video lessons and designed custom lesson and module thumbnails, then uploaded and organized everything inside Kajabi.

Custom website & sales pages — a conversion-focused site that sells the program and establishes Anthony's authority.

Matching course/member experience — a custom-designed course theme so the learning environment feels as polished as the marketing.

Offers, checkout & community — branded checkout setup and a community space with a custom welcome page, all wired together.

Every custom-coded section sits behind Kajabi's native editor, so the team can update copy, images, and lessons without touching code. The entire build is fully responsive and mobile-optimized, and the course is organized into a clean, structured learning experience that makes the material approachable. The finished platform behaves like custom financial-brand software while staying easy for a non-technical owner to run.

The Bankable Program launched as a complete, professional financial-education platform — course, content, and custom Kajabi build all delivered as one package. It's the clearest example of how far I can take a project: not just designing and developing a custom site in Kajabi, but creating and producing the entire program inside it, end to end.