The Sober Stepmom — Custom Kajabi Website & Community

The Sober Stepmom — Custom Kajabi Website, Course & Community (Currently in Development) The Sober Stepmom is a somatic coaching practice for stepmoms navigating sobriety and blended-family stress. I designed and built the entire brand ecosystem in Kajabi: a fully custom multi-page website, a custom course product theme, and a custom-designed member community.

The challenge was tonal as much as technical. This audience is dealing with things they haven't said out loud, so the site needed to create instant recognition without shame — and convert without the loud, urgent design conventions of the coaching industry. The answer was a two-color palette, a high-contrast editorial serif, generous print-inspired spacing, and effectively zero motion. For an audience being regulated back into their own nervous system, a calm page isn't a style choice — it's the product.

The build covers the full marketing site plus the Kajabi system pages most projects skip, a custom course theme presenting the three-phase Regulate / Reclaim / Rebuild curriculum, and a community designed as a circle rather than a feed.