Case study · 2025 - 2026
Startable — a learning platform three people run without a designer
Fujitsu's studio taught innovation in a room, by a team of three. I designed the platform that let it reach a corporation.
Facts
Role: Design lead, 0→1
Year: 2025
Sector: Corporate learning, innovation and business creation
Delivered: Research · 13 activity types · cohort and facilitator layer · bilingual JP/EN authoring tools · visual direction and asset library
Outcome: Shipped v0 and v1. Carries all venture-associate onboarding, expanding across Fujitsu
Tags: Product design · 0→1 · EdTech · Localization · Brand · Design systems
The building metaphor / roadmap screen
A learning team of three taught every cohort by hand. Moving that online is obvious, and the obvious version kills it: record the seminars, add a quiz, call it a curriculum.
Learning by doing, along with social aspects
Quizzes & brainstorm, all built-in
I designed the platform around what each activity asks the learner to produce, not around content delivery. Thirteen activity types, a cohort layer where work is visible and facilitators respond in place, and authoring tools the learning team publishes with entirely on their own. Bilingual JP and EN throughout, with a terminology system for learners reading in a second language.
Creator view and learner view side by side.
We used the studio's playbook but skipped the MVP posture. Whether anyone wanted it was already answered. What was actually uncertain was whether learning survives the move online, and a thin slice can't test that, because what's under test is whether a whole cohort experience holds together.
0 likes · 4 views · Sep 2, 2026
Startable — productized workshop to scale Fujitsu's innovation learning: activity-based curriculum, visible practice, and a block-based authoring model.
