2019–2020.

An AI home-security startup — cameras watched by live guards — where I joined right after launch as the company's only designer.

The core work was taking app 1.0, which was hard to use and drowning customer support, to a 2.0 with a clear hierarchy, a forgiving onboarding, and a device manager users could actually operate — while also carrying the e-commerce site, customer portal, packaging, campaigns, and trade-show surfaces, because there was no one else to carry them.

The app's rating climbed from 3.6★ to 4.6★, and 89% of users completed onboarding on their own.

App 2.0 at the center — and every other surface around it, because there was no one else to carry them.