Beyond Coffee Branding

Beyond coffee is a coffee brand with lots of love. Not just for coffee itself but also for how it makes you feel. Drinking their coffee should have a positive effect on your mood and warm your soul.

For this reason, they serve coffee straight from the heart and pour their heart into each cup.

A relaxed brand identity reflects this easy going feel of the brand and gives off a welcoming atmosphere.

I used a refreshing blue colour along with white and dark brown as it gives off a fresh atmosphere. The brown colour represents the colour of coffee and gives off a warm feeling. This being nicely contrasted by a refreshing blue and white that refer to the sky on a summer day.