The band Under Auburn Skies needed a digital presence that reflected their brand, handled order tracking and drop-shipping, and could scale as the band grew. Previous local band websites offered poor user experiences, confusing navigation, and did not support band growth or merchandising.

The new site was custom-designed to unite merchandise, streaming, tour info, and order management into a cohesive experience. Competitive research with top genre bands, combined with structured user feedback collection, informed the design and feature set.

Started with a market and competitor analysis to establish best practices for music/band sites, then worked iteratively with the band to ensure needs were met at every phase. The site prioritized showcasing music, easy access to merch, and included an industry-ready Electronic Press Kit (EPK). Feedback was gathered post-launch through site surveys, analytics, and user interviews to enable rapid and ongoing improvements.

Music-first homepage—easy streaming for fans

Built-in merchandise sales, order tracking, and drop-shipping

Clear tour/showcase information for fans and industry professionals

Electronic Press Kit to support outreach

Flexible, scalable platform for future band growth

Streamlined music and merch discovery, supporting fan engagement

Foundation for scalable fan interaction and sales as the band grows

Ongoing, data-driven improvements established via real fan/user feedback