Lionheart Wellness had an underwhelming, inconsistent website that failed to represent its specialty practice or support business growth. Like many therapy sites, it suffered from unclear branding, outdated layout, poor service presentation, and user friction—leaving clients confused rather than compelled to engage.

Led a complete website redesign—grounded in user surveys, design iterations, and market research—to create a more professional, accessible, and client-friendly presence.

Migrated from Squarespace to Framer for more flexibility and cost efficiency, while developing a distinct, trustworthy digital brand.

The redesign introduced a clearer hierarchy, improved contrast for accessibility, and optimized content structure for both therapists and potential clients. Iterative prototyping addressed feedback on fonts, layout, and button clarity to ensure an intuitive experience. The brand identity was strengthened through a custom logo redesign, purposeful color palette, and type pairing.

Users reported simpler, more intuitive booking experiences

Design changes addressed 66% of user-reported interface issues

Enhanced professional credibility and positive client testimonials

Positioned Lionheart Wellness for growth within a projected $136B behavioral health market