Lionheart Wellness Redesign: From Amatuer to Professional design
Donny Flynn
Problem:
Lionheart Wellness had an underwhelming, inconsistent website that failed to represent its specialty practice or support business growth. Like many therapy sites, it suffered from unclear branding, outdated layout, poor service presentation, and user friction—leaving clients confused rather than compelled to engage.
Solution:
Led a complete website redesign—grounded in user surveys, design iterations, and market research—to create a more professional, accessible, and client-friendly presence.
Before and after Redesign
Migrated from Squarespace to Framer for more flexibility and cost efficiency, while developing a distinct, trustworthy digital brand.
Design approach:
The redesign introduced a clearer hierarchy, improved contrast for accessibility, and optimized content structure for both therapists and potential clients. Iterative prototyping addressed feedback on fonts, layout, and button clarity to ensure an intuitive experience. The brand identity was strengthened through a custom logo redesign, purposeful color palette, and type pairing.
Key features:
Redesigned screens
Modern, uncluttered design with improved navigation
Consistent information architecture and service presentation
Accessibility checks for AA (WCAG) contrast compliance
Custom branding and logo redesign
User-tested CTAs and home screen layout to guide booking and engagement
Impact:
Users reported simpler, more intuitive booking experiences
Design changes addressed 66% of user-reported interface issues
Enhanced professional credibility and positive client testimonials
Positioned Lionheart Wellness for growth within a projected $136B behavioral health market
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Posted Oct 1, 2025
Transformed a generic, inconsistent website into a credible, branded platform—removing friction for clients and empowering the owner to refine business vision.
