Calme Té

Calma Té is a wellness tea brand that offers a variety of soothing blends, each crafted to promote relaxation and balance. Drawing its name from the Dominican phrase "calma te," meaning to calm down, the brand embodies tranquility with a focus on natural, calming ingredients. One of its standout blends, Tropicalm, uniquely combines CBD, Lion’s Mane mushrooms, and hibiscus, delivering a vibrant yet peaceful tea experience. With each blend, Calma Té offers a perfect harmony between wellness and cultural depth, giving tea lovers a flavorful path to serenity.

To design a cohesive brand identity and packaging solution for Calma Té, a hand craft labor of love prominently featuring CBD and mushroom, that communicates its calming, organic nature while appealing to health-conscious consumers seeking natural relaxation.

We developed a scalable design system that could be adapted across different tea blends, starting with the Tropicalm flavor. A custom logotype, paired with sans serif fonts for supporting text, ensures clarity and sophistication. The packaging design includes vibrant illustrations and a rich color palette, creating a visually engaging experience that reflects the calming properties of each blend while distinguishing the brand in the wellness market.