Brightly is a community of eco-minded individuals looking to become more sustainable in their living practices. In 2021 I re-designed the entire community iOS app in partnership with Brightly's CEO as well as Brightly's Shopify storefront with a fully custom interface.
Let's start with the app
Brightly has a huge community of eco-minded folks looking to collaborate and discuss sustainable living. Features include:
+ Chat Rooms, Forums, Commenting and DMs
+ Followable Topics, Weekly challenges, and Articles
+ Integrated discoverable shopping of partner and Brightly branded products
As Design Director, the biggest challenge faced was how to onboard 10s of thousands of Instagram followers and an existing 6 thousand app users into a holistic chat app that included traditional chat features, but also discoverable articles, groups, challenges, podcasts and more.
With the CEO, I designed an entire ecosystem, with a warm embracing aesthetic partnered with a complex Reddit meets Discord meets Facebook Marketplace mobile platform. This might be one of the most complex things I worked on from an architectural perspective, and took a lot of iteration, testing, and mind mapping to get the architecture accessible and fully intertwined.
