I helped Fabl build an immersive story telling platform, designed a WYSIWYG interface catering to creators of all types and skill levels while providing supportive data analytics to fuel the crafting of successful stories.

Design Lead, Product Lead — SaaS & B2B

The Challenge

Fabl, a B2B SaaS story telling platform, is trying to differentiate themselves in a hugely overcrowded space: landing page and website builders, while accommodating the needs of large corporations like GE, GQ, and IBM.​​​​​​​

An easy to build, wysiwyg page builder with customizable animations, pre-designed templates fully white-labled, to allow brands to express themselves—allowing the user to design without a designer, and code without a coder.

Responsive Homepage — Branded Publishing Platform — Content Strategy — Competitor Analysis — UX + UI Overhaul — Drag and Drop Web App — Analytics & Data Visualization — Executive Deck & Marketing Resources