Primary Yellow UX/UI Design

Product Designer (via Nexa Design) — UX/UI for Web, Tablet & Mobile

Primary Yellow is a next-gen platform that combines the power of online art auctions, social media features, and digital artwork showcasing into one seamless experience for artists, collectors, and galleries.

🔍 The challenge

The client approached us with the idea of reinventing how modern art is discovered, shared, and sold online — but the platform had to serve multiple user types (artists, buyers, curators) and combine:

Discovery & feed-based browsing

E-commerce for unique art

Auction & pricing tools

Content creation tools

Messaging, followers, likes

Monetization via “Monet AI”

It had to feel clean and minimalist — while still providing powerful features.

💡 Our solution

We designed a full digital experience — desktop, tablet, and mobile — built around clear user flows and elegant UI.

Key design solutions:

Multi-level navigation system optimized for content-heavy apps

Custom components for art exploration, auctions, shows & boards

A scalable design system built in Figma

Filters, modals, pricing sliders & publishing forms

Personalized home feed, profile & artwork creation UX

Light, gallery-style aesthetic with functional UI

We worked closely with the client team to iterate quickly and ensure that each component aligned with their strategic vision and monetization goals.

Product Strategy & UX Flow Mapping

UI Design for Desktop / Tablet / Mobile

Design System in Figma

Marketplace & Auction UI

Creator Tools UX

Visual Feed & Social Interactions

🟨 Industry: ArtTech | Online Marketplace | Creator Economy | NFT/Token-ready Platform