Part of the business was to sell physical products, so the client needed packaging that had to resonate with the brand. I designed tags for the garments, thank you cards, a pattern using the logomark to print on wrapping paper, stickers... Alongside all these printed materials, as the business sold online, its digital presence was a must to ensure clients knew about it. As part of the branding, I designed a wide variety of social media templates and guidelines to use on the business social media accounts. Furthermore, I also included how the product photography should be to feel elegant, feminine and professional for both social media and website.