Conseo was a digital marketing agency I worked for as a freelance for over a year and a half. Not only did I designed the content for some of its clients but I also created its content for its social media platforms such as Instagram, Facebook, TikTok, and Google My Business.

I was the brand designer in charge of the rebrand the company undertook in 2022 so as part of the package I created social media templates to start a consistent and cohesive look for its online communication strategy on both paid and organic media. These templates evolved over time as the company and the brand grew but they were always branded, making the posts recognizable and linked to the brand with an emphasing on colors, typography and visual elements like gradients and shapes.

The content itself was divided into pillars, from educational to technical and informative, alongside showcasing success stories to position the company amongst its competitors. My role was to translate those content pillars into attractive visuals that would engage the audience and drive potential clients to the business.