My goal was to develop a comprehensive brand identity and strategy for Paris Rental Group, a luxury apartment rental service in the United States.

Paris Rental Group was expanding its offerings to position itself as one of the the go-to services for high-end, short-term rentals in the market. They needed to appeal to an international audience, especially affluent travelers seeking a premium experience.

The challenge here was to create a brand that communicated both exclusivity and approachability, aligning with the expectations of discerning travelers while remaining accessible.

Through competitor analysis and market research, I crafted a brand identity with a logo inspired by the local architecture. I used burgundy accents and classic typography to evoke luxury, while the marketing materials showcased the elegance of the properties. The whole concept was focused on both digital and print platforms.

This project reinforced how crucial it is to align branding with strategic goals. I also saw firsthand how a strong brand identity can elevate a company’s market positioning.

I would focus more on integrating personalized elements into the branding to create a stronger connection with the international clientele.