LA TIZANA Tea Boutique | Brand Design
Xavi Rivera
Objective:
For La Tizana Tea Boutique, my task was to create a vibrant and inviting brand that celebrates global tea traditions.
Context:
La Tizana wanted to differentiate itself in the competitive tea market by offering a unique brand experience that highlights its diverse tea offerings and commitment to sustainability.
Challenges:
The challenge was to design a brand that felt modern yet rooted in tradition, appealing to a broad audience while showcasing the boutique’s artisanal approach to tea.
Solution:
I designed a playful yet sophisticated logo that combined a traditional texture and typography with a color palette inspired by natural tea hues, and eco-friendly materials for packaging. The brand extended to in-store signage, a website, and social media content, creating a cohesive experience.
Lessons Learned:
This project taught me the importance of creating an emotional connection through branding. I also gained insights into the growing demand for sustainability in branding.
Next Time:
In the future, I’d explore interactive packaging, like QR codes that link to stories about the tea’s origins, to deepen customer engagement.
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Posted Sep 8, 2024
A brand that feels modern yet rooted in tradition, appealing to a broad audience while showcasing the boutique’s artisanal approach to tea traditions.
