LA TIZANA Tea Boutique | Brand Design

For La Tizana Tea Boutique, my task was to create a vibrant and inviting brand that celebrates global tea traditions.

La Tizana wanted to differentiate itself in the competitive tea market by offering a unique brand experience that highlights its diverse tea offerings and commitment to sustainability.

The challenge was to design a brand that felt modern yet rooted in tradition, appealing to a broad audience while showcasing the boutique’s artisanal approach to tea.

I designed a playful yet sophisticated logo that combined a traditional texture and typography with a color palette inspired by natural tea hues, and eco-friendly materials for packaging. The brand extended to in-store signage, a website, and social media content, creating a cohesive experience.

This project taught me the importance of creating an emotional connection through branding. I also gained insights into the growing demand for sustainability in branding.

In the future, I’d explore interactive packaging, like QR codes that link to stories about the tea’s origins, to deepen customer engagement.