MyTelkomsel is a self-service mobile application that allows Telkomsel users to manage their accounts, buy credit, and purchase data packages easily. I redesigned the app using the Design Thinking framework, a non-linear, iterative process focused on understanding users, redefining problems, and creating innovative solutions.

Empathize: Conducted WhatsApp interviews with three users (ages 19–23, 3–4 years of usage) to identify key pain points:

Define: Formulated problem statements and applied How Might We (HMW) questions to generate solutions, such as biometric authentication, data package filters, and a more streamlined transaction flow.

Ideate & Prototype: Sketched initial ideas and designed UI prototypes in Figma to improve usability and enhance the user experience.

Test: Conducted usability tests with three participants to validate the redesign, ensuring continuous iteration until user satisfaction was achieved.

This redesign aimed to create a simpler, faster, and more intuitive MyTelkomsel experience.