MyTelkomsel App Redesign
Fatin H.
MyTelkomsel is a self-service mobile application that allows Telkomsel users to manage their accounts, buy credit, and purchase data packages easily. I redesigned the app using the Design Thinking framework, a non-linear, iterative process focused on understanding users, redefining problems, and creating innovative solutions.
Process:
Empathize: Conducted WhatsApp interviews with three users (ages 19–23, 3–4 years of usage) to identify key pain points:
Complex authentication process
Lack of filtering and sorting for data packages
Long and confusing purchasing flow
Define: Formulated problem statements and applied How Might We (HMW) questions to generate solutions, such as biometric authentication, data package filters, and a more streamlined transaction flow.
Ideate & Prototype: Sketched initial ideas and designed UI prototypes in Figma to improve usability and enhance the user experience.
Test: Conducted usability tests with three participants to validate the redesign, ensuring continuous iteration until user satisfaction was achieved.
This redesign aimed to create a simpler, faster, and more intuitive MyTelkomsel experience.
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Posted Feb 24, 2025
Redesign MyTelkomsel App, a self-service mobile application provider
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Timeline
Jan 1, 2021 - Feb 1, 2021
