Brand Consulting + Customer Retention

Berman Luxury was struggling to get returning customers, struggling to connect with their target audience, and struggling to scale on all platforms to the correct audience.

We came in and help with re-building the companies identity and providing a brand strategy to convey trust and desire. Implementing our personalization strategies to make each customer feel connected. We guided Bermans inhouse teams on how to apply this messaging directly with blogs, emails, affiliate strategies, and website copy to retarget Berman Luxury's previous customer list. Overall we helped Berman give the customer a personalized experience from start to finish.

The two main areas me and my team can help are: 1. Capturing any low hanging fruits and 2. Helping you adhere to the law of diminishing returns! Here’s what we brought to Bermans project: - Top Notch Experience with design, automation, and placement for any lead capture using the app called Privy. I have earned over $822K for one of my own ecommerce stores, and have helped my clients generate much more revenue using Privy. - Extensive experience configuring various tracking tools such as; Google Analytics, Google Tag Manager, Lucky Orange, Hotjar, and Facebook Pixel. - Expert experience using consumer data & predictive analytics to make every decision within the revenue optimization process. - Thorough understanding of the Hierarchy of Optimization framework (Functionality, Accessibility, Usability, Intuitiveness, and Persuasiveness). - 24/7 communication you will always be aware of the project status with consistent updates. - Strategic partnerships with experienced developers, graphic designers, and copywriters. - Someone who cares about helping you succeed and bringing value to your organization. Our work with any client starts the same exact way every time. In order to convert organic visitors successfully, it must start with identifying who the customer avatars are. The only reason I did not mention this crucial step in the cover letter, is because you seem to have a pretty clear idea of who the customers are. Without early identification of the main customer avatars, online retailers miss critical engagement opportunities, have a lack of due-diligence in their marketing efforts, and waste crucial advertising dollars. Once this can be completed properly, your brand's messaging and tone of voice will be aligned with your customers preferences. Even more than that by collecting and recording demographic, social, and behavioral data, we will go even further to create a 360° holistic customer avatar for you. There is a reason that identifying your different customer avatars is always the first step conducted by me and my team when we work with a new business. When you have a solid avatar, you'll know exactly what to say, what to offer, where to advertise, and how to create the marketing materials to not only attract your ideal customer, but convert them into a buyer. Converting customers organically will occur in a simple process, by designing a personalized and unique lead capture, followed by our proven to work email and sms flows, all warm leads will be sent emails for 30-60 days at minimum. The reason we have so many emails in the flow is to ensure there are many opportunities for the warm leads to re-enter the funnel right where they left off. Here's what our email flows consist of: - 10 Part Welcome Series (Used for indoctrination) - 8 Part Abandoned Cart (Recovery Focused) - Bucket Promotions (Sale Focused) - Core Offer Emails (Value Focused) This is the same process that has allowed me to earn over $822K for one of my own ecommerce stores through the app Privy. This same process is proven to increase your # of returning visitors, increase the visitors by time spent, increase returning customer rate, and increase the overall % of sales coming from email marketing. It is worth mentioning that my true bread and butter is helping clients provide more personalized shopping experiences to their customers at scale. Customer Retention and personalization are directly correlated to each other since they both involve improving the buyer's journey. If you ever want to get to the point where you can provide fully optimized, personalized, and immersive shopping experiences to your customers, you will still need to have a few other foundational pieces that I haven't mentioned above.