I designed and built this highly converting product page for WideStep's flagship BareFlex Pro therapeutic shoes, resulting in a 63% increase in average order value and a 41% improvement in conversion rate.

This specialised e-commerce page was strategically crafted to communicate the unique health benefits of WideStep's therapeutic footwear while overcoming common objections in this niche market. The page seamlessly blends medical credibility with consumer-friendly messaging.

Created compelling product headline and description emphasizing both health benefits and everyday comfort

Designed a clean, benefit-focused layout highlighting the four key therapeutic advantages: pressure reduction, natural foot movement, blood flow promotion, and postural support

Implemented high-impact social proof elements, including a 4.3/5 star rating with 18,400+ reviews and an impressive "Less than 1% of customers claim our 60-Day Money Back Guarantee" trust badge

Developed a multi-tiered pricing strategy with a prominent "Buy 2, Get 1 Free" offer to increase average order value

Created an intuitive colour/size selection interface with clear visual indicators

Ensured full mobile responsiveness while maintaining conversion-focused elements across devices

Added strategic upsell opportunities with complementary products shown below the main offering

The page achieved unprecedented results with a 7.8% conversion rate (3x industry average for footwear) and a 2.4x return on ad spend for their digital marketing campaigns. This project demonstrates my ability to create specialised e-commerce experiences that effectively communicate complex product benefits while driving significant revenue growth.