I have been working with The Avid Group, Canada’s largest apparel manufacturer, to develop and execute their social media strategy across Instagram, Facebook, and LinkedIn.

On a consistent, ongoing basis, I manage their content through a basic social media package that includes an average of three posts per week and three stories per week. Each piece of content is designed to showcase the company’s expertise, highlight behind-the-scenes moments, and strengthen their positioning as a trusted leader in apparel manufacturing.

To keep the content fresh, engaging, and aligned with social trends, I conduct a monthly on-site visit. During these sessions, I capture dynamic, trending video and photo content that brings the brand’s personality to life while highlighting their large-scale production capabilities.

This approach ensures that The Avid Group maintains a consistent and professional online presence while also connecting with audiences in a more authentic, engaging way. By combining strategic scheduling with trending, real-time content creation, I’ve helped reinforce their reputation as an industry leader while giving their brand a stronger digital voice.