Mobile and automotive app that controls vehicle lights by dylan nelson

Mobile and automotive app that controls vehicle lights

dylan nelson

UX Designer

Product Designer

UI Designer

Figma

Maze

Swytch

Designing a mobile and carplay app that connects to, customizes and controls vehicle lights.

ODX is an automotive lighting company focusing on 'accessories, cosmetics and customization of vehicles.' In 2024, I had the opportunity to collaborate on the product design of a mobile and vehicle app that uses Bluetooth connection to manage, control and customize vehicle lights.

Timeline: 2 Weeks (MVP) Tools: Figma, Figjam, Whimsical, Maze

Role: Product Designer Analysis, Ideations, wireframes, user flows, prototyping, usability testing

Vehicle Lights: Challenges & Opportunity

Challenge: Vehicle lighting options offer limited customization, and manually turning each light on or off while driving can be inconvenient and potentially unsafe.

Opportunity: A mobile and vehicle app that connects to and controls vehicle lights via bluetooth, providing the user ability to customize mode, select advanced options and control via their mobile or vehicle screen.

Design Process

EMPATHIZE

Prior to joining this project, the ODX research and development team defined key features for the app. As someone relatively new to the industry I did some of my own research to acclimate myself and deeply understand the space. My research also aimed to validate prior results and ensure we are designing the right solutions.

1. Market Research

To get started, I conducted a quick research on the current state of automotive lighting solutions. Here are some findings:

Growing opportunity: R&D, technological advancements for customization Government regulations for safety Passenger car segment is the primary customer segment (77%) Rise in demand for aesthetic lights

2. Competitor Audit

Next, I wanted to learn what current products are out there. My biggest takeaway is that while there are some apps that allow users to manage and customize lights- the customization is limited, and they are not user friendly.

Key Insights

Online Reviews

Because I did not have time or the opportunity to conduct user interviews, I resulted to the next best thing: I reviewed Google Play & App Store for reviews on competing applications.

Key Insight: Designs are not accessible, there should be a way to turn on/off all lights.

DEFINE

Business Goals

Using the project brief and all my findings from the previous stage, I defined the 3 business goals.

Must Have Features

As I only had two weeks to deliver an MVP, we focused on must have features for first launch.

IDEATE

Sketching and Low Fidelity Wireframes

To get started, I began by putting pen to paper and sketching different ideas.

DESIGN

TEST + ITERATE

Testing The Prototypes

I conducted unmoderated testing on 5 participants using Maze.

Goals:

Evaluate users’ understanding of product and tasks

Evaluate how quickly and easily users can complete tasks

Determine any errors

Final Designs

Impact

In April 2024, at the Canadian CMA show, the ODX team presented product demos to investors and dealerships across Canada, generating strong interest. The Canadian dealers are “waiting to buy it!” In negotiations with an American company to distribute across the US.

I also personally protoyped to stakeholders and potential business partners. This generated interest and questions about doing apps for other companies.

VIEW FULL CASE STUDY

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Posted Aug 6, 2024

A mobile and carplay app that connects to and controls vehicle lights via bluetooth, aiding the user to customize mode, select advanced options and control via

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