For 1286 Craft, I developed

For 1286 Craft, I developed a social media campaign that celebrates thoughtful craftsmanship through warm, product-focused storytelling. The creative direction brings handmade products to life through natural textures, authentic making processes, clean typography, and carefully composed lifestyle visuals designed to feel modern, inviting, and distinctive.

From handcrafted product showcases to behind-the-scenes creative moments, each visual was designed to communicate quality, care, and personality while maintaining a consistent brand identity. The project demonstrates how social content design, brand storytelling, and strong visual direction can work together to turn everyday handmade products into an engaging and recognizable digital brand experience .