For 1286 Craft, I created

For 1286 Craft, I created a content-led social media concept that brings visual design and brand storytelling together. The project explores how thoughtful copy can shape a brand’s personality through social media messaging, campaign headlines, editorial content, and engaging brand stories. Each piece was developed to communicate the handmade character of 1286 Craft while keeping the tone warm, modern, and consistent.

The creative direction combines clean editorial layouts, natural textures, handcrafted details, and carefully structured written content to create a cohesive digital presence. From short social copy and campaign messaging to longer storytelling pieces, the goal was to show how strong writing and visual design can work together to build a recognizable, meaningful, and engaging brand experience across social platforms .