eCommerce Marketing Campaign: Driving Sales with Paid Media
Jonathan Guzman
Project Summary
Taco Bar Catering is a local catering company in Orange County that specializes in premium live food experiences for guests. They were looking to increase their online orders and overall revenue while reaching a wider audience. We helped them achieve this by managing their paid channels and optimizing their storefront.
How We Helped
We managed Taco Bar Catering's paid channels, including Google Ads, Facebook Ads, and Instagram Ads. We created and optimized ad campaigns that targeted their ideal customers and drove traffic that converted helping them fill out their catering calendar. We also optimized their WooCommerce storefront to make it easier for customers to place orders.
Tools We Used
We used a variety of tools to help Taco Bar Catering achieve their goals, including:
Google Ads
Facebook Ads
Instagram Ads
Google Analytics
Results We Achieved
As a result of our efforts, Taco Bar Catering saw a significant increase in revenue. In 2021, they saw a 319% increase in sales from 2020. In 2022, they saw another 57% increase in sales from 2021.
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Posted Jun 5, 2023
Created and implemented a paid media marketing campaign for an eCommerce store resulting in a 300% increase in sales over the first year of service.
