eCommerce Marketing Campaign: Driving Sales with Paid Media

Jonathan Guzman

Digital Marketer
eCommerce Marketer
Growth Marketer
Facebook Ads
Google Ads
WooCommerce

Project Summary

Taco Bar Catering is a local catering company in Orange County that specializes in premium live food experiences for guests. They were looking to increase their online orders and overall revenue while reaching a wider audience. We helped them achieve this by managing their paid channels and optimizing their storefront.

How We Helped

We managed Taco Bar Catering's paid channels, including Google Ads, Facebook Ads, and Instagram Ads. We created and optimized ad campaigns that targeted their ideal customers and drove traffic that converted helping them fill out their catering calendar. We also optimized their WooCommerce storefront to make it easier for customers to place orders.

Tools We Used

We used a variety of tools to help Taco Bar Catering achieve their goals, including:

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Results We Achieved

As a result of our efforts, Taco Bar Catering saw a significant increase in revenue. In 2021, they saw a 319% increase in sales from 2020. In 2022, they saw another 57% increase in sales from 2021.

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