Fisheck Brand Identity and Campaign Development

Fisheck is a conceptual platform designed to raise awareness about ocean pollution and its impact on marine life. I developed the brand identity, logo, and two campaign directions, each exploring how plastic waste affects both humans and the natural world.

The idea behind Fisheck is to connect human performance and marine survival — showing that the struggle underwater mirrors our own. The campaigns highlight how plastic waste suffocates both movement and life, turning something as fluid as motion into a visual metaphor for being trapped.

The identity combines clean geometric typography with bold, minimal compositions to balance urgency and clarity. Color choices contrast dark ocean tones with striking yellows, creating a visual tension between warning and awareness. The logo was designed to feel systematic and investigative — reflecting Fisheck’s role as a platform that “checks” the health of the ocean.

The second campaign takes a more haunting tone. Plastic waste forms abstract silhouettes of ocean creatures, emphasizing how pollution has become part of the ocean’s identity. The message is simple and direct: Plastic Won’t Stop Until Everything Does.

In this direction, athletes are wrapped in plastic, symbolizing the shared suffocation between humans and fish. The visuals explore performance under pressure, making the viewer feel the weight and restriction of pollution — a reflection of what marine life faces daily.

Both campaigns share one goal — to make pollution impossible to ignore. By merging the worlds of sport and nature, Fisheck reminds us that environmental collapse isn’t a distant issue — it’s one we’re already entangled in.