Overview
Ethnen is a marketing agency that embraces collaboration as the key to success. As the designer of the Ethnen website, I was tasked with creating a platform that would reflect the agency's unique approach to marketing and showcase its wide range of services.
Project Goals
The main goal was to design a website that would effectively communicate Ethnen's collaborative approach to marketing. The website needed to provide detailed information about the agency's services, which include digital marketing, branding, campaign management, content creation, product design, and Shopify design & development.
Project Challenges
As a new marketing agency, one of the main challenges was to instill a sense of trust and credibility through the Ethnen website. Without a large portfolio of case studies to showcase, the website needed to effectively communicate the value and potential of Ethnen's unique, collaborative approach to marketing. The design had to be compelling and persuasive enough to convert visitors into leads, all while providing a user-friendly and intuitive experience.
Final Project and How I Felt About the Result
The final product is a website that really gets across Ethnen's one-of-a-kind approach to marketing. It's packed with info about the agency's services and really shows off their teamwork.
I couldn't be happier with how it turned out. The site hits all the project goals and really captures Ethnen's team spirit. Sure, it was a tough project, but seeing the end result and getting thumbs up from the Ethnen crew made it all worth it.
