Freelance UX & Product Designer | Nando Rossi
Nando Rossi
Overview
TestFlight, now part of Apple, began as a project to make beta testing smoother and more accessible for developers and testers alike. With a focus on both problem-solving and character, I led the startup's product design to create a tool that balanced robust functionality with a playful, relatable brand. This case study explores how our unique approach turned TestFlight into an industry favorite—a product that solved real challenges while building a connection with its users, ultimately leading to Apple’s acquisition.
TestFlight was a first of its kind. FlightPath, the analytics dashboard.
Our badge sticker, the envy of all cool kids. TestFlight Guy, the brand's face.
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Posted Jan 14, 2025
As a founding member, present until acquisiiton by Apple in 2014, I was the main responsible for the platform's design and branding.
