University Project | Work: Research, Graphic Design, Copywriting

This project focused on designing an impactful anti-bullying awareness campaign through a series of visually engaging posters. By blending data-driven insights with compelling narratives and strong visuals, the campaign aimed to shed light on the profound effects of bullying. The goal was not only to inform but to evoke empathy, spark conversation, and drive awareness about the issue.

The project aimed to:

• Create a series of posters that visually communicate the emotional and social impact of bullying.

• Transform raw data and research into accessible, thought-provoking visuals.

• Develop a narrative that resonates emotionally with viewers while remaining factually accurate.

The primary challenge was to reimagine emotionless, corporate-style data presentations into visually powerful and emotionally engaging posters. Balancing aesthetics with factual integrity required careful design choices in:

• Visual Hierarchy – Ensuring the most critical data points drew attention.

• Tone of Voice – Crafting copy that was empathetic yet informative.

• Color Psychology – Selecting palettes that conveyed urgency and sensitivity without overwhelming the viewer.

• Storytelling – Translating statistical information into relatable, human-centered stories.

1. Research Phase – Deep-dive into credible sources (CDC, Pew Research, and academic studies) to gather key statistics and insights.

2. Story Development – Brainstorming sessions to craft a cohesive narrative aligned with the emotional impact of bullying.

3. Sketching & Prototyping – Initial sketches exploring various visual directions to determine the most effective layout for conveying the message.

4. Design Refinement – Iterative process of refining visuals, typography, and color schemes to strike the right balance between emotion and information.

Here’s a look at the evolution of the project, from early concept sketches to the final poster designs:

The final poster series serves as a tool for schools and community spaces, raising awareness and fostering discussions about bullying prevention.

Data sources:

The Relationship Between Bullying and Suicide: What We Know and What it Means for Schools,National Center for Injury Prevention and Control, Division of Violence Prevention.

Bullying in U.S. Schools, 2019 Status Report (Harlan Luxenberg, MA, Professional Data Analysts; Susan P. Limber, PhD, Clemson University; Dan Olweus, PhD, Department of Health Promotion and Development; University of Bergen, Norway).

9 facts about bullying in the U.S., written by Katherine Schaeffer for Pew Research Center.

Teens and Cyberbullying 2022, written by Emily A. Vogel for Pew Research Center.

Bullying-suicide link explored in new study by researchers at Yale, Yale News.

Fast Facts: Preventing Bullying, CDC

Here’s a more polished and compelling rewrite for your project description that emphasizes clarity, storytelling, and impact:

🔗 Anti-Bullying Awareness Campaign

• The Relationship Between Bullying and Suicide: What We Know and What it Means for Schools (CDC)

• Bullying in U.S. Schools – 2019 Report (Clemson University, University of Bergen)

• Pew Research – 9 Facts About Bullying (2023)

• Yale News – Bullying-Suicide Link Study

By transforming data into digestible, visually striking content, this project aims to empower communities to recognize and address bullying – fostering safer environments for everyone.